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Agile Economics: A New Approach to Commercial Strategy
By
Geoff Gibbins
October 24th, 2017
Agile Economics is a new approach to commercial strategy that’s built for the uncertainty of innovation…
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Re-Inventing Retail as a 4D Experience
By
Bart Higgins
October 30th, 2017
Brick and mortar retail is being disrupted at an untenable pace, forcing brands to rethink everything from offering to business model…
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5 Inspiring Experiments That Unlocked Innovation
By
Guerric De Ternay
&
Miranda Essex
November 16th, 2017
At ?What If!, we’ve demonstrated countless times that experimentation is the way to gain confidence in whether a product or service will be successful in market…
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?What If!: 25 Years of Innovating
By
Matt Kingdon
&
Dave Allan
September 28th, 2017
Dear ?What Iffers!, clients, business partners, friends and families, Today ?What If! turns 25 years old…
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