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what if innovation blog reinventing retail 4d experience

Re-Inventing Retail as a 4D Experience

By Bart Higgins
Brick and mortar retail is being disrupted at an untenable pace, forcing brands to rethink everything from offering to business model…
what if innovation blog 5 inspiring experiments

5 Inspiring Experiments That Unlocked Innovation

By Guerric De Ternay & Miranda Essex
At ?What If!, we’ve demonstrated countless times that experimentation is the way to gain confidence in whether a product or service will be successful in market…
what if innovation blog 25 years of innovating

?What If!: 25 Years of Innovating

By Matt Kingdon & Dave Allan
Dear ?What Iffers!, clients, business partners, friends and families, Today ?What If! turns 25 years old…