Enda King

Managing Partner, Head of the U.S.

Enda spearheads our growing U.S. business, leading our work, our clients and our people. He proves that an unwavering focus on stellar work drives top talent, trusted client relationships and market impact.

Pushing the work to be the best that it can be has meant getting to the heart & soul of a global beauty brand to turn it around from within, envisaging the future of good times to find the next billion dollars of growth for a leading beer manufacturer, and innovating scalable businesses for a delivery organization that handles half of the World’s mail.

Before joining ?What If!, Enda worked at award-winning innovation and advertising agencies where he fused consumer, brand and commercial thinking to build iconic businesses.

Leading for innovation may be Enda’s calling, but leading his dog Maddy for long walks on the beach is his happy place.

The ?! moment I’ve given the most Passion:
It’s the passion in the people I work with that gets me out of bed in the morning. This passion was evident from my very first project at ?What If! when we realized we needed to do something different to flip the perspective of the team and become more consumer-centric. So, we rented a house in the suburbs away from the client’s corporate HQ, staged it to look like our target’s home, and spent a couple of days and nights there in the guise of our target family – eating, sleeping and ideating from their point of view. By “living like the consumer” for a few days, the team’s passion to do right by them and to meet their evolving needs became more than an innovation challenge, it became a crusade.

Find out more about the ?! values »

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