what if innovation blog 5 companies winning cultures

Best of Both Worlds: 5 Companies With Great Post-Acquisition Culture

By Guerric De Ternay & Miranda Essex
Acquisitions are a part of life in big companies. Done well, they provide a chance to refresh company culture, learn from new people, and mobilise a newly bolstered company behind a unifying vision…
what if innovation blog a new approach

Agile Economics: A New Approach to Commercial Strategy

By Geoff Gibbins
Agile Economics is a new approach to commercial strategy that’s built for the uncertainty of innovation…
what if innovation blog reinventing retail 4d experience

Re-Inventing Retail as a 4D Experience

By Bart Higgins
Brick and mortar retail is being disrupted at an untenable pace, forcing brands to rethink everything from offering to business model…
what if innovation blog 5 inspiring experiments

5 Inspiring Experiments That Unlocked Innovation

By Guerric De Ternay & Miranda Essex
At ?What If!, we’ve demonstrated countless times that experimentation is the way to gain confidence in whether a product or service will be successful in market…
what if innovation blog 25 years of innovating

?What If!: 25 Years of Innovating

By Matt Kingdon & Dave Allan
Dear ?What Iffers!, clients, business partners, friends and families, Today ?What If! turns 25 years old…