dan sakofs

Daniel Sakofs


An avid business builder, Dan brings ideas to life through equal parts creativity and strategy. Since joining ?What If!, he’s honed extensive expertise across a number of industries including Financial Services, Healthcare, Technology and more. From founding a wellness startup inside a prominent nutrition company, to developing the uniform of the future for a major logistics company and then launching the national pilot for its implementation, Dan is always seeking that sweet spot between consumer need and commercial opportunity.

Prior to ?What If!, Dan spent four years in Strategy & Corporate Development at JPMorgan, where he advised senior leaders on a variety of key growth and operational initiatives. Most recently, Dan founded an e-commerce startup, honing new skills including programming, branding, and business development.

Passionate about food, Dan can typically be found enjoying everything from tacos to Thai at his favorite spots in Hell’s Kitchen, while also planning his next vacation around mealtime. Always up for an adventure, his enthusiasm for travel has taken him and his wife everywhere from road-tripping across the U.S. to scuba diving on the Great Barrier Reef.

The ?! moment I’ve felt the most Impact:
My greatest sense of impact came after officially launching the national pilot for the logistics uniform of the future after months of work and preparation. Seeing the prototypes being worn by 2000 employees in over 100 locations across the country is something I’ll never forget.

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