We believe a healthy people-obsession is exactly what will lead to the next big thing.

Our Approach

The innovation investment that really pays is the one that puts your customers and employees at the heart of your ambition. When you invent with people in mind, you can create a different, not just better future.

what if our approach

Our Services

Our impact comes from simultaneously unlocking the power of your two most important audiences: your customers and your employees. We partner with you throughout the innovation journey to build more powerful businesses and more audacious business leaders.

  • what if vision and strategy

    Vision &

    We’ll truly interrogate your challenge, create fresh hypotheses around where the answers may lie and lay the groundwork for change.

    • Ambition Setting
    • Vision & Values
    • Purpose Architecture
    • Competitive & Disruptive Forces Mapping
    • Whitespace Identification
    • Executive Inspiration Tours
    • Asset & Growth Lever Identification
  • what if insight and ideas

    Insight &

    We get under the skin of the issue by exploring your targets and markets from provocative new perspectives. We’re relentless in our pursuit of extraordinary connections that will lead to true insight and radical new commercial futures.

    • Foresight Inspiration
    • Storytelling Training
    • Consumer Segmentation
    • Concept Development
    • Ethnographic Research
    • Ideation Workshops
    • Digital Communities
    • Hack-a-thons
    • Big Qual
    • Action Learning Projects
    • Innovation Training & Coaching
    • Consumer Co-Creation
  • what if experiment and build

    & Build

    We incubate new businesses, experimenting and iterating as we build and test new ideas. We seek consumer value, build business confidence and chase down risk.

    • Experiment Design
    • Case For Action
    • UX & Wireframing
    • Financial Modeling & Projections
    • Prototyping
    • Innovation Toolkit Development
    • MVP Development
    • Business Incubation
    • Space Strategy & Design
  • what if activate and scale

    & Scale

    We support new businesses through pilot stage, creatively problem-solving the challenges that emerge in the months up to and beyond launch.

    • Business Pilots
    • Growth Hacking
    • Business Case
    • Digital Learning
    • Train The Trainer
    • Innovation Coaching
    • Commercialization
meet the people who bring our values to life