what if innovation blog reinventing retail 4d experience

Re-Inventing Retail as a 4D Experience

By Bart Higgins
Brick and mortar retail is being disrupted at an untenable pace, forcing brands to rethink everything from offering to business model

This isn’t a trend or market correction that will work itself out, it’s a permanent shift in consumer behavior that transforms the meaning of “the store.”

To learn more, check out our partner, Bart Higgins’ feature in the latest issue of The Wall Street Journal’s Future of Everything magazine—on newsstands, today!

If you’re interested in learning more, you can view our expanded thoughts on retail innovation from ?What If! here.


Just when you think you have a handle on the brick-and-mortar retail crisis, the prognosis gets worse. More than 8,600 stores will close their doors in 2017, according to Credit Suisse analysts—a number that exceeds store closures during 2008, when America was in recession.

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