Method category: For Customers

What If Case Study - RSA

RSA Travel Insurance

Becoming the World’s Best Travel Insurer
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Millicano

Making the World Fall in Love with a New Kind of Coffee
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AstraZeneca

Lifting the Weight Off of Type 2 Diabetes Patients

KFC

Cooking Up a Bite-Sized Favourite With Popcorn Chicken
What If Cast Study - Steinway and Sons

Steinway & Sons

Ushering a Masterpiece into a New Era

INSURANCE
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EasyJet

Keeping EasyJet’s Wings Off the Ground

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Sainsbury’s

Embedding Human Values in the Premium Own-Brand Market
what if BP case study

BP

BP Invigorate: Redefining “Premium Fuel” & Creating Loyalty for All Customers