Innovation in Action | September 2020: How Brands Are Shifting to Caretaking Roles as Consumers Adjust
The insider’s guide to the insights and ideas impacting your world.
It’s evident the current crisis is becoming long-term – and it’s draining. With an uncertain economy, ongoing fears about health, continued worries about the planet and no holidays to take a break from it all consumers are looking for ways to soothe stress and embrace new rituals that focus on everyday care.
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