Innovation in Action | November 2020: Brands rethink how they do things & provoking consumers to think differently

In this month’s edition of Innovation in Action we’re seeing brands rethink how they do things – and provoking consumers to think differently, too. Companies are infusing humour, adopting new tech and even reimagining their products in service of the changing global context. From jeans that adjust to fit the natural ebb and flow of your body size to admitting no-one cares about a brand’s anniversary, the November issue of Innovation in action illustrates how new behaviours are calling for new responses.

Download November’s Issue of Innovation in Action