Innovation in Action | July 2020: 20 innovations that show signs of growth
As spring has turned to summer, the tide seems to be turning from a locked-down mentality to a sense of optimism and pragmatism by many brands in the food and drink sector.
From M&S bringing nostalgic favourites to tasty new formats to Jägermeister supporting the promise that good times will come again, there is a lot of optimism for how we will emerge together out of this crisis.
But just because these innovations were born in lockdown, doesn’t mean that they are limited to it.
These are innovations with a future focus in mind, and for brands such as Hinge, a digital ‘pre-screening’ before heading on a date will likely prove a necessary new step which eliminates the awkward first meeting.Get in touch