Marcia Lee


Incurably curious and never content to settle for status quo, Marcia was raised across cultures, industries, and professional spaces. At ?What If!, her humanistic approach applies strategic, impact-focused rigor to transforming the way people think, feel, and interact with their work and world around them.

Prior to joining ?What If!, Marcia worked in New York, London, and Singapore leading strategy and transformation projects to future-proof Fortune 500 companies and emerging local businesses alike. Her work has ranged from helping a heritage British bank to reimagine innovation across every function, to modernizing the ways an automotive brand collaborates across internal and agency disciplines to strengthen customer relationships.

Outside of ?What If!, Marcia has traveled to over 30 countries and is in constant pursuit of less sterilized, immersive experiences, and tries to read at least one book from a local author before traveling to a new place. One day, she is hoping to turn her short fiction sketches around the modern Asian-American experience into a series of short stories.

The ?! moment I’ve had the greatest Adventure:
Is yet to come!

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