Diana Zhao


Diana lives a constantly curious life, always looking to uncover new trends in business, in culture, and in human behavior. She finds that the best inventive insights arise from the smallest details, and so she relentlessly seeks the “why?” within even the most unexpected circumstances.

Prior to joining ?What If!, Diana consulted for a number of early stage start-ups and non-profits. She has discovered deep passion for cinema, having supported a number of film festivals, including the Cannes Film Festival in the south of France. Diana received her Master of Management degree from the Yale School of Management.

When Diana isn’t busy hunting for insights, you can find her trying out a new workout class, or out and about with her camera, capturing all of the little things that make life beautiful.

The ?! moment I’ve had most Impact:
Is yet to come…

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