Cristina Robles

Lead Designer

Cristina is a passionate and a curious designer who loves solving wicked problems using a design-led approach. Cristina’s inspiration comes from people, new opportunities and creative challenges. She is very energetic and likes infusing that energy into her projects.

Prior to joining ?What If!, Cristina worked globally across different organizations where she helped brands find their “secret sauce” and communicate it to customers using the art of storytelling. She also built processes and implemented methodologies to help her teams grow and develop. She obtained her Master’s from Parsons School of Design in Strategic Design and Management in 2019.

When Cristina is not at work, you can find her petting furry dogs, taking long walks to discover new dessert spots, and enjoying NYC life – especially during the summer. She gets her energy and inspiration from her dog, her family and having conversations with her friends over brunch.

The ?! moment I’ve had the greatest Adventure:
Is yet to come!

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