Benjamin’s devotion to ‘iterate and learn’ fuels his passion for experimentation. He is constantly pushing the innovation boundary through rapid prototypes and nimble experiments for clients across healthcare, tech, non-profit, alcohol, financial services, and luxury sectors. Whether designing a credit card geared towards travel-minded millennials or building a functional beer brand, Benjamin is dedicated to bringing audacity and impact to his clients.
Prior to joining ?What If!, Benjamin was a marketing strategy consultant. He created customer journeys and market segmentations to help his clients identify and target key consumer groups.
While he is proud to call Manhattan home, Benjamin’s passion for sports never keeps him far from the golf course, ski mountain, or soccer field. He captains a competitive soccer team and traveled to Brazil for three World Cup matches in 2014. Russia 2018, here we go!
Back to people
The ?! moment I’ve witnessed the most Audacity:
Halfway through a project focused on caregiving, we had our eureka moment. We were trying to solve for caregivers instead of care recipients! We flipped the paradigm on its head to create some incredible breakthrough work. Our product is currently in pilot in one of the country’s largest hospital chains.