Fueling audacity in the world of beer

AB InBev

Innovating New Opportunities to Accelerate a Better Brewing Future

To help Anheuser-Busch InBev tackle some of their industry’s toughest challenges, we partnered with and guided 16 accelerator teams through an 11-week entrepreneurial journey, resulting in funding for the most promising ventures.


ZX Ventures is a global innovation incubator backed by Anheuser-Busch InBev and charged with stimulating disruptive growth through new products, brands, channel development and business models. The group organized a summer accelerator program – built on lean startup and design thinking methodologies – where AB InBev employees and startups would work to rapidly generate new-to-world solutions to some of the industry’s toughest problems.


ZX Ventures partnered with ?What If! to guide 16 accelerator teams on an 11-week entrepreneurial journey, combining the agility of the startup world with the strengths and scale of AB InBev. ?What If! offered proprietary tools and coaching to help each team generate ideas, design and execute experiments and build prototypes, helping them to rapidly iterate from problem to prototype.


The 11-week program culminated in a Demo Day for 16 teams, presenting prototypes and an investment pitch to a panel of investors that included AB InBev’s CEO and leadership team. Based on the success of the Demo Day, a number of ventures were funded for further development. Over 50 AB InBev employees acquired new skills through this action learning experience, building an internal movement that spread throughout the company towards a new, entrepreneurial approach to innovation.