Senior Designer

Location: United States
Posted: 25 March 2019


Senior Designer

?What If! drives human-powered experimentation engines, partnering with organizations to solve their most pressing business challenges. We provide the safe adventure that helps to de-risk ideas, accelerate impact, and empower people and organizational transformation by using the best mechanism of learning in the world — experimentation. At ?What If!, “Design to Learn / Design to Launch” is the driving philosophy behind our approach to design, ensuring we create impact through experimentation and impact in the real world. We Design to Learn by creating concepts and visuals to test with consumers, and Design to Launch by iterating designs based on deep human insights to launch them into the world for our clients. This means our designers not only bring ideas to life through design, but also have a hand in developing the value proposition and strategy behind the design.

We’re looking for a Senior Designer to join our New York office and bring ideas to life for clients through our experimentation-led approach. As a Senior Designer, you’ll Design to Learn and Design to Launch through working on a diverse portfolio projects that solve problems across a variety of industries. You’re a passionate, enthusiastic advocate for design at ?What If!, constantly pushing the boundaries of exceptional design. You have a knack for balancing all parts of a project, ensuring that design deliverables achieve all creative, strategy, and project objectives. With diverse industry experience under your belt and a mastery of design practices and tools, you’re eager to help design team members grow and improve. You’re a natural leader who’s able to both take on projects independently and manage junior designers on larger team projects. You can comfortably communicate with clients, and clearly articulate your work while driving home the value of design to our company and clients.


  • Design concepts and deliverables in a variety of media, including but not limited to print (e.g. books, packaging, brand identities) and digital (e.g. websites, apps, products)
  • Blend visual design with strategy to create compelling, impactful work by incorporating synthesized user research and consumer insights into design deliverables
  • Be an advocate for exceptional design to the company and clients
  • Collaborate with designers and Inventors to create audacious, impactful deliverables
  • Work both independently and with others in a fast-paced environment
  • Manage junior designers and freelancers on projects, ensuring design deliverables meet all project needs
  • Be a thought partner to Lead Designers and Creative Directors and act as a mentor to the design team
  • Strengthen client relationships and communicate your full understanding of the ?What If! methodology to clients
  • Effectively communicate concepts, ideas, and design rationale, both verbally and visually
  • Manage and communicate with printers and developers to coordinate print and digital production



  • 4-7 years of design industry experience
  • Bachelor’s degree in graphic design, visual arts, or an equivalent degree
  • Compelling design portfolio demonstrating extensive experience across print and digital media — additional skills in motion and/or illustration are a plus
  • Proven aptitude for quick creative problem solving and sharp attention to detail within a fast-paced work environment
  • Experience working on cross-functional teams and taking direction from senior team members
  • Experience managing junior team members and freelancers in both design and related industries (e.g. illustration, industrial design, architecture, digital developers, copywriters)
  • Exceptional interpersonal and client management skills
  • Solid understanding of UI/UX design and digital prototyping
  • Strong verbal, written, and visual presentation skills, demonstrating an ability to clearly articulate ideas and present work both internally and in front of clients
  • Fluency in industry-standard design applications (e.g. Photoshop, Illustrator, InDesign, Sketch, InVision, PowerPoint)


Never stop asking ?What If?

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