Yaner Xu


Yaner has a curious and open mindset, with a passion for digging into future trends and brainstorming the opportunities. She values new inspirations as the sparkles of life, and captures the ideas in a grounded approach.

After graduation from London Business School, Yaner was the Strategy and Client Consultant at LBA, a branding and creative firm based in London. She developed brand strategies and managed projects for clients including RB and Nestlé, contributing to solutions with both solid analysis and creative thinking.

As a nature lover, Yaner loves rock climbing and hiking. Immersion into nature always brings her courage for new adventures and refreshed energy.


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