Sophie has a flair for finding ideas based on authentic human truths. Her inquisitive and creative mind thrives on uncovering unique consumer insights to solve tricky business problems. Since joining ?! she has worked on innovation projects in the healthcare industry.
Sophie comes from a sustainability background, where she worked with FMCG brands and start-ups to help make sustainability relevant to mainstream consumers. She enjoyed the challenge of taking sustainability beyond the usual suspects.
A foodie, her cooking is fuelled by flavour, inspiration and insight into what makes people tick. And hungry. Away from the kitchen she can usually be found on a long walk.
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The ?! moment I’ve felt the most Adventure:
Foraging and bartering for antique whisky treasures in a market at 5AM to prepare for a ?! client workshop.