Sally Tsai


Sally is always looking for ways to grow and to push the boundaries. Her love for being part of something that makes people’s lives better is what brought her to ?Whatif!. She believes that design is not only about creating something aesthetically pleasing but it should also be about fulfilling a practical need.

Prior to joining ?Whatif!, Sally worked for a consumer promotions agency in both Singapore and London, where she worked on campaigns for brands such as Pringles, L’oreal and Three. Then she moved to Shanghai to try her hand in the educational sector and to learn more about the Chinese market.

Outside of work, Sally likes to stay active and is down for any team sport such as her frequent volleyball games on the weekends. When she is not running around, Sally enjoys developing her artistic side through oil painting and teaching herself guitar.

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