Rose Donell

Senior Inventor

Naturally curious and a keen connection maker Rose loves getting stuck into a challenge that benefits from gleaning other worlds for inspiration to deliver creative and commercially viable solutions.

Rose got her first taste for Innovation whilst working at a Branding Agency and joined ?What If! to do more of what she enjoys most, building products and propositions that consumers and clients alike will fall in love with!

Rose is not one to stick to conventions and her adventurous spirit has taken her to a whole host of industries; from fashion to oral care, and retail to beauty. It is this variety and her passion for applying principles from these different industries to tackle the challenge at hand that really gets Rose excited.

When not on dry land you will catch Rose chasing fish and generally getting lost exploring coral reefs!


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