Mav Popat

Senior Inventor

Mav believes that the unlock of creative solutions to difficult challenges, is a combination of curiosity and empathy that unearths the true problem that lies beneath a brief. Through synthesising insights and spotting uncommon patterns, then bringing these to life in stimulating and immersive ways, Mav deploys his skills to challenge, disrupt and inspire.

Before making the leap into innovation, Mav worked in Higher Education – finding routes into further study for people with challenging backgrounds. Bringing this creative problem solving and endless energy to each and every challenge, Mav has ignited global culture change across a sector, helped retailers understand new markets, and inspired innovation in telecoms, insurance and FMCG.

Outside of work, Mav’s passion lies in food and drink. At weekends you’ll often find him checking out London’s food markets, then getting inspired in the kitchen – sometimes successfully, always messily.

The ?! moment I’ve felt the most Impact:

Launching a new identity and igniting culture change across a 3000 person organisation, spending time with employees on the ground in the USA, India and the Netherlands.

Find out more about the ?! values »

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