Mark Newhouse

Managing Director

Mark has the eye of a keen observer, the imagination of a great designer, and the resolve of an entrepreneur. He draws upon all three as the Managing Director of ?What If!’s San Francisco office, where he helps clients locally and around the world see and respond to future forces of change, connect with leading-edge innovators and pursue new ventures in more agile and creative ways. Mark has worked extensively in financial services, consumer tech, and digital commerce, as well in packaged goods, food and beverage, and the public and charitable sectors. He has helped one of the world’s largest consumer banks reimagine personal and small business credit card products and experiences; created the innovation roadmap and defined the new digitally enabled offering for one of the world’s most recognized and esteemed artistic brands; and helped a global foods company create a new business model for social impulse purchase that draws upon emerging trends in payments and digital messaging.

Prior to ?What If!, Mark co-founded Nu-Kitchen an early e-commerce meal delivery service, which reinvented the weight loss diet experience. Following his company’s acquisition by Nutrisystem, he joined their senior leadership team to build the company’s fresh and premium lines of business. Previously, he also served as part of Mayor Mike Bloomberg’s economic development team, where he implemented New York City’s first comprehensive service suite for small businesses. In his early days of innovation, Mark cut is teeth at American Express, where he brought to market some of the company’s first generation digital payment products.

Outside of ?What If!, Mark has been working on the next exercise craze called Baby-Doggie Bootcamp: Walking the hills of San Francisco with his daughter Frankie strapped to his chest and his loyal, though leash-pulling, hound dog Truman by his side.

The ?! moment I’ve had the most Impact:
I live for the Impact: Seeing a brand and a product that we’ve personally had a hand in bringing to market – something I’ve had the opportunity to do again and again at ?What If! – and how it’s benefited our clients, improved their customers’ lives and reset the rules of the game. There’s nothing quite like it.

Find out more about the ?! values »

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