Creative Director, UX
Mac is a digital design and technology practitioner able to tell stories across many media that resonate with audiences. He is strategically driven and able to decode the complex relationships between consumers and brands via digital platforms. He likes to make ‘real’ digital things.Mac strives to take a creative concept and craft it into a frictionless user experience. Form and Function are always equal. At ?What If! Mac has been bringing Human Centered Design to the heart of innovation projects and worked with clients to help them learn how to innovate and design.
Prior to ?What If! Mac co-founded the UK’s first digital only advertising agency, recently working at interactive content agency Relative and digital innovation lab Djinn, he’s most proud of bringing 26 countries to one digital platform for Sony Computer Entertainment.
At home in southeast London Mac and his wife are kept busy with their three children and the never-ending battle over the games consoles.
Back to people
The ?! moment I’ve had the greatest Adventure:
Working with the team at Ageas in Asia and bringing design expertise to a Learn Do project that introduced a fundamentally different way of thinking for them.