Lucy Hearn

Lead Inventor

Lucy is an adventure-seeker and nurturer of playful, yet impactful ideas. She brings an incisive problem-solving ability, warm candor, and thoughtful creativity to every project. She loves getting at the why behind the why, and looking across categories to find novel and audacious ways to solve every challenge.

Before ?What If! Lucy was a creative strategist, leading teams to make products and experiences that grab folks in their heart’s brain: adventurous, sensorially delightful and unexpectedly necessary. She has worked extensively with mission-driven organizations, start-ups, and creative agencies, and even won a Webby or two.

In her non-work life, Lucy is a songwriter and poet. She is also particularly keen on natural wine, comedy, and friendly pranks. As a rule, she walks seven miles a day.

The ?! moment I’ve had the greatest Audacity:
Is yet to come…

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