Lisa Laidler

Lead Inventor

Lisa’s curiosity for understanding human problems to spark innovative thinking and desire to get stuck into meaty challenges, led her to ?What If!. Lisa loves nothing more than to dig underneath the obvious and unearth clues to uncover the next big opportunities that deliver meaningful impact to the world. She brings pragmatism and insightful strategic thinking to her projects whilst ensuring the commercial bottom line, thanks to her time spent client side.

Prior to joining ?What If! Lisa flexed her innovation, brand, and commercial muscles in the world of FMCG food & drink, growing household favourite brands and launching innovation across the world.

Lisa loves an adventure and is fanatical for all things outdoors. Outside of work you’ll find her tackling the best trail running routes, exploring in and outside of London to find hidden gems, and concocting a plan for the next trip, preferably with a mountain involved.

The ?! moment I’ve felt the most Impact:
The first time I saw a shopper enthusiastically pick up our pioneering new product from the supermarket shelf and put it in their basket. I got a real kick out of seeing all the passion, energy, and drive of the team come to life in the real world

Find out more about the ?! values »

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