Kit Braithwaite

Kit Braithwaite

Foundation Inventor

Kit brings a curious mind and analytical nature to ?!What If. He looks beyond the obvious to unearth deeper meaning and motivations behind data to reveal valuable human-focused insight. He’s in his element getting under the skin of a problem, talking to consumers and analysing the data before pulling it all together to get creative with solutions.

Kit pairs an analytical process with a human-led approach. His passion for figuring out what makes people tick was first developed whilst studying Psychology and Criminology, then honed to a commercial edge during his time working on strategy within the advertising industry. Kit’s experience spans a variety of categories including baby care, ice cream and finance, giving him a versatile understanding of different consumers.

Kit can often be found in the kitchen (or over a BBQ) pretending he’s some sort of chef. Occasionally sinking hours into outlandish meals for one, but mostly putting on delicious spreads for his mates. Creativity doesn’t just happen in the office!

The ?! moment I’ve had the greatest adventure:
Is yet to come…

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