Kate Worthey

Lead Inventor

Kate aspires to produce ideas bigger than her laugh, which is no easy task. Never one to shy away from a challenge, she has a penchant for wrestling complex problems into simple solutions. With insatiable curiosity, a human approach to insights, and enthusiastic brainstorm facilitation, Kate blends creative thinking with analytical rigor to produce fresh, growth-driving ideas for her clients.

Prior to joining ?What If!, Kate’s career spanned across creative media, innovation, and brand strategy roles, leading projects and teams to push clients’ thinking about their marketing, products, and consumer experiences. Her work has impacted the CPG, Entertainment, Retail, and Education industries.

If you’re ever looking for her, simply follow the harmonies of her a cappella group to find Kate with her favorite accessory in hand: a microphone.

The ?! moment I’ve given most Passion:
Is yet to come…

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