Julian Gonzalez

Managing Director

Julian drives our client services strategy and operations for the U.S. business. He works closely with our clients to set meaningful agendas and supports our Directors and Inventors in delivering impactful work and lasting partnerships

A pioneer at heart, Julian is obsessed with finding opportunities where others haven’t. He believes that conventions exist to be provoked and that inspiration is all around us – if you know where to look.

During his time at ?What If!, Julian developed a global innovation pipeline for a beauty company looking to double their sales while halving their offerings, created a new model for clinical trials that accelerated the launch of major therapies for a healthcare giant, and worked with the World Bank to implement a capability platform to fuel entrepreneurial growth in Colombia.

Before joining ?What If!, Julian worked across four continents creating consumer-centric strategies for clients such as Nestle, Diageo and PepsiCo. He holds a business administration degree with distinction from the Royal Melbourne Institute of Technology in Australia and a Liberal Arts Diploma from the University of Paris, Sorbonne.

Julian’s ambition is to become a true ‘mountain man’ one day and is slowly mastering the art of splitting firewood.

The ?! moment I’ve felt the most Impact:
Seeing the doors of Daily Table – the first non-for-profit, health-oriented supermarket in the U.S. that we helped launch – open to the public.

Find out more about the ?! values »

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