Julian Gonzalez


Julian is a pioneer at heart, obsessed with finding opportunities where others haven’t. He believes that conventions exist to be provoked and that inspiration is all around us – if you know where to look. At ?What If!, Julian developed a global innovation pipeline for a beauty company looking to double their sales while halving their offerings, created a new model for clinical trials that accelerated the launch of major therapies for a healthcare giant, and worked with the World Bank to implement a capability platform to fuel entrepreneurial growth in Colombia.

Before joining ?What If!, Julian worked across four continents creating consumer-centric strategies for clients such as Nestle, Diageo and PepsiCo. He holds a business administration degree with distinction from the Royal Melbourne Institute of Technology in Australia and a Liberal Arts Diploma from the University of Paris, Sorbonne.

Julian’s ambition is to become a true ‘mountain man’ one day and is slowly mastering the art of splitting firewood.

The ?! moment I’ve felt the most Impact:
Seeing the doors of Daily Table – the first non-for-profit, health-oriented supermarket in the U.S. that we helped launch – open to the public.

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