Jordan Ji

Foundation Inventor

Grounded in her fascination with how people interact with the world around them, Jordan fuses strategic and creative thinking to help spark innovative and human-centric ideas. As a Foundation Inventor, each day brings something different – and Jordan is ready to rise to any occasion – from uncovering new insights to managing project timelines to bringing ideas to life!

Prior to joining ?What If!, Jordan worked in advertising, where she had a hand in making campaigns for Fortune 500 companies and curating partnership opportunities for the agency, turning creative ideas into really cool ads.

When she’s not busy ideating and iterating, Jordan can be found eating something interesting and delicious in the East Village. You may also see her running around with a camera in hand, observing human behavior through the lens and capturing fleeting moments.

The ?! moment I’ve had the greatest adventure:

Is yet to come…

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