Jemma is at her best when she’s solving clients’ trickiest and stickiest problems. She brings a unique formula to every innovation challenge: her love for creativity, relentless drive for impact and a forever-discerning mind.
As a new ?What Iffer!, Jemma arrived armed with the tools of a brand innovation consultant. Her experience spans the spectrum of business and brand strategy, from delivering multi-million and multi-national brand transformation programmes, unearthing unmet consumer needs, to designing UXs in-tune with emerging consumer behaviours, and driving internal culture programmes with leaders and frontline employees.
Outside of work, you’ll find her soap-making and experimenting on her all-natural beauty project, or out on the road, deliberately getting lost in the most scenic and secretive places in the UK.
Back to people
The ?! moment I’ve witnessed the most Audacity:
When we dared to challenge the client’s assumptions, helping them realise that the opportunities before us were far broader than their original brief. In the end it was a triumph, as the deliverable went far beyond their expectations.