Izzy loves people-watching. She’s curious and driven to make sense of people’s stories and motivations. This fascination with what makes people tick led her to ?What If! and she is enamoured by our commitment to put people at the heart of innovation. Izzy’s superpower is superhuman listening, which helps her create meaningful connections and unearth unexpected insights that lead to great innovation. She is not afraid to challenge assumptions and gets a buzz from finding the answer in places no one else has looked.
Prior to ?What If!, Izzy worked at a top creative agency to build effective advertising strategies. She has brought to life impactful ad campaigns for clients spanning the government, insurance and mobile gaming industries. Izzy also spent time helping train Cancer Research UK Innovation team to adopt a more innovative approach to solving business challenges.
Izzy takes inspiration from travelling the world. Izzy channels her inner Ariel every chance she gets, donning her scuba equipment to explore the fabulous world under the sea.
Back to peopleThe ?! moment I’ve felt most Passion:My first day at ?What If!, which was at the global company conference in Ireland. Being surrounded by people who clearly had such passion, love and drive for their jobs was a very powerful and exciting moment for me.