Ian Armstrong

Lead Designer

Ian is a multidisciplinary designer who creates solutions that connect with audiences across all media. He is passionate about all aspects of design and creates his outputs with research combining substance and style. Whether it’s creating brands, apps, internal management applications or award-winning campaigns, he strives to achieve an impact.

Prior to ?What If!, Ian spent eight years freelancing, working closely with some of the biggest agencies in the world and applying his skills across a range of projects including brand creation, commercial advertisement campaigns and UI/UX design.

Ian’s creativity is not limited to his professional life. In his spare time he has created clothing brands, helped charities with branding and marketing and has been a part of many more creative ventures. He is currently taking on his second Iron Man.

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