Emily has a passion for human connection, developing relationships & formulating commercial solutions. As a senior consultant, she is driven to achieve results that positively impact on people’s lives. At ?What If! she gets to explore this passion for impact daily; talking to consumers, understanding the bigger picture and unpicking each individual client challenge . Emily’s meticulous organizational skills compliment her natural ability to communicate and inject infectious energy & enthusiasm to any task, which means that she has a natural ability to get the best out of people & projects.
Emily’s former life as a retail buyer and brand manager at the world’s leading health & beauty retailer ensures every insight she draws from delivers impact that are both people-led and commercially-driven.
When she’s not working you’ll find Emily campaigning for the nation to check their boobs with charity CoppaFeel!, stretching her legs with a lengthy hike in the countryside or first on the dancefloor with an ice cold glass of NZ sauvignon!
Back to people
The ?! moment I’ve felt the greatest Impact:
Leading one of the biggest retailers to reimagine their existing meat-free offering to deliver a proposition which is more in keeping with consumer’s modern day approach to flexitarianism. Nothing beats seeing consumers picking it up off the shelf & putting it in their baskets!