Ella’s natural curiosity to understand how people think and a creative approach to problem-solving drew her to ?What If!. Joining as a Foundation Inventor, Ella is passionate about using unique consumer insights to unlock change and bring a positive impact to organisations.
Ella comes from a background in Financial PR where she worked across crisis management and as a strategic communications advisor, bringing campaigns to life. Before that, she completed her masters in broadcast journalism, getting a taste of life as a news presenter.
Having grown up abroad, outside of work Ella spends her free time travelling when she can, in desperate search of the sunshine.
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