David Hood

Lead Inventor

David is an award-winning innovation specialist and author, and joins ?! through the acquisition of Happen. He is particularly passionate about using breakthrough analytic approaches to forensically understanding how and why people get excited or frustrated with experiences, and what that means for clients and their brands. As Chief Architect of StarMaker – our proprietary emotion analytics approach – David has brought this passion to life, helping dozens of clients tackle a range of knotty problems with forensic depth.

Prior to joining Happen in 2014, he worked across a variety of Innovation Consulting and Product Leadership roles spanning a 13-year career in leading data and innovation organisations. He also authored the inaugural Nielsen European Breakthrough Innovation report which has become a bedrock for selecting standout innovation across markets and categories.

Outside of work, David is a dedicated RFU coach of grassroots rugby. He also enjoys road cycling and most of all loves larking around with his two sons. #livingthedream

The ?! moment I’ve felt the greatest Impact:

There is nothing more rewarding than to see our clients and partners succeed and improve their edge, so every time we see products or services in the marketplace that we’ve helped to develop, it is a reassuring nod to the value we bring. This is something I strive to experience in every engagement.

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