Daniel loves challenging the status quo and is passionate about using human-centred design to explore how emerging technology can solve present and future customer needs. He believes that businesses are only as successful as their ability to evolve and adapt to an ever-changing world and loves guiding clients on a journey to do this – helping them solve the complex challenges that will shape the future of their industry.
Before joining ?What If! Daniel was an Innovation Consultant, leading a SWAT team of ideation specialists and defining a new proposition targeting ageing consumers for a large global consumer health brand, before a short stint in the charities sector.
When he’s not at work, Daniel is an avid NBA fan after years of representing his school and university in basketball. He is also fancies himself as a writer, running an online magazine with friends.
Back to people
The ?! moment I’ve felt most Impact:
I was tasked with developing new techniques and workshop structures to help the team come up with more breakthrough ideas. The new off-the-shelf ideation session offerings are still being offered to clients today.