Carolina Skoog What If

Carolina Skoog


Naturally inquisitive and proactive, Carolina is always on the lookout for the next challenge. At ?What If!, this has manifested itself in inspiring senior leadership teams to reconnect with their customers. She gets a real kick from uncovering core messages and drawing tangible learnings from customer perceptions.

Prior to joining ?What If! Carolina tackled humanitarian challenges, first exploring innovative ways to lower crime rates in Guatemala City, and later, urgently raising funds in New York to prevent the closing of schools for half a million Palestinian refugees. More recently, Carolina reviewed social media content in Berlin, where she took on the exciting task of increasing her teams’ quality and efficiency.

Outside of work, Carolina enjoys exploring white mountains on her snowboard, very often getting lost doing it, sometimes getting cheese fondue at the end of it.

The ?! moment I’ve had the greatest Adventure:
I love the adventure of going to consumers’ houses and interviewing them there. Meeting people on their level, in the comfort of their own homes allows them to open up completely which is such a great experience.

Find out more about the ?! values »

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