Beatrice Othol


With a background in economics and a budding interest in behavioural economic theories, Bea loves delving deeper into consumer insights and choices, testing assumptions and biases and unlocking fresh new perspectives needed to solve human problems.

Prior to joining ?What If!, Bea gained experience in brand marketing working at Unilever and L’Oréal. She later worked on DFID-funded inclusive business programs that invest in innovative start-ups across South Asia and Africa.

When Bea isn’t obsessing over social and business innovation, she’s recharging in the world of creative arts – writing performance poetry and exploring dance, music and art from all over the African continent.

The ?! moment I’ve had the greatest adventure:
Is yet to come…

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