Anna Goodman


Anna loves to inspire people to look at the world in new ways. With broad industry experience, she focuses on supporting businesses through their transformation journeys; priming people and designing cultures to help them thrive in ever changing, fast paced times. Her infectious energy and natural ability to get the best out of people makes unleashing the innovative spirit in others a fun process. You’ll undoubtably find Anna to be a passionate problem solver, trusted partner and fearless challenger.  

Before entering the world of innovation Anna worked in international disability sport; project managing the victorious UK Invictus Games team and leading the operations of the Rio 2019 Paralympics GB Inspiration Programme.  

When not at work Anna can be found kick boxing, travelling, eating copious amounts of pasta or drinking red wine. 

The ?! moment I’ve felt the most Passion:
Getting to see the excitement and energy from the senior leadership team of a multinational food company whilst they unearthed new flavours by chucking outrageous ingredients into a blender and tasted their questionable creations.

Find out more about the ?! values »

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