Alec brings our ideas to life through product development and design. He drives our clients’ businesses forward by leaning into his persistent curiosity and asking the most critical and unknown questions. Alec tries to approach each project with the understanding that the future is already here – all we have to do is find it and share it!
Prior to joining ?What If!, Alec spent years innovating at both a plant-based food company and a beer + spirits company where he seeded his love for creating new products. He comes with brand management experience specialized in new product development and marketing communicaiton planning.
When Alec is not busy visualizing the future, he can be found home-brewing kombucha, running the lake shore in Chicago, and teaching his dog, Maya, new tricks.
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The ?! moment I’ve had the greatest adventure:
Is yet to come…