Tobias Rooney


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oby brings a wealth of business strategy into our innovation space, pushing the boundaries on how we think about innovation strategy. This has proved invaluable as we explore strategic challenges with our key clients in a fast-changing environment.

Before joining ?What If! Toby worked as strategy director at Rhodia, the French chemicals company, as well as working in the innovation space both with Futures company Innovaro and change experts Gemini Consulting. This has given him invaluable understanding of the sweat and toil in innovation delivery after the flush of creativity.

Toby has a life outside ?What If! as a taxi service for his young children and their numerous activities. Were time to present itself he would probably continue his fledgling guitar experiences and expand his language portfolio beyond the Romantic languages.