Tara lets her curiosity run wild at ?What If!. She’s one of our digital experts, developing ?What If!’s IP in online insight explorations and launching it across the global business. Recent projects have included financial wellness projects with clients ranging from traditional insurance companies to investment specialists, including a secondment at one of Britain’s leading insurers.
Tara began her career building brands for an innovation company in New York Fahrenheit 212, bringing product stories to life. With a BFA in Communications Design from Syracuse University in New York, she has developed a skill for unconventional problem solving, which provides a fresh lens for each project she tackles.
She is a ‘health and wellness’ fanatic, always trying out the latest detox, she’s even working towards a qualification in nutrition. This interest has been mirrored in her work at ?What If!, having worked on wellness projects with Nutrisystem and Britvic.
Back to people
The ?! moment I’ve witnessed the most Audacity:
Facilitating the department heads of regulator and compliance at a major FS company to step away from ‘red tape’, embrace their inner entrepreneurs and design pilots to test new financial service products in the real world. Ground-breaking switch up!