Sindra Zhou

Finance Director, Asia

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indra is not your typical number-crunching accountant—she brings an enthusiasm to her work that is infectious and she loves fashion, particularly anything that’s pink.

Prior to joining ?What If!, Sindra earned her stripes as an auditor at the Big Four CPA firm Ernst & Young for five years, then became the finance head at Ketchum Newscan, G4S (consulting) and Mattel. While at Mattel, she was instrumental in helping to establish the Barbie retail flagship store in China, streamlining the accounting and finance functions. Her team also partnered closely with the retail unit to improve the entire business process.

Always eager to share her knowledge and experience, Sindra has served as a lecturer on auditing and marketing at Charles Sturt University’s China program.

When she’s not hard at work, Sindra loves singing, traveling and taking photos around her hometown of Shanghai.