aluca believes design is a force to be reckoned with; it has the ability to excite, inspire, lead, challenge, and impact life. Using powerful design strategy to drive fundamental changes, Raluca’s unique approach to design comes from her international and science-based background. Having emigrated to the U.S. from Romania as a child and pursued both science and art in her studies, Raluca has an eye for detail and balance, an inclination towards a cultural perspective, an analaytical approach to art, and truly believes that less is more.
As a Senior Designer at ?What If!, Raluca brings an extensive background in using broad and meaningful research, strategic thinking, and harmonizing clear communication and bold design to help companies connect with their customers. Raluca began her studies in the science field, but transferred her focus to art and received her B.A. in Visual Arts with a Graphic Design concentration from Rutgers University. Through her freelance work, Raluca has developed strategy to understand the differences between emerging markets and developed markets and how to adapt design needs to culture and business behaviors of the region. During her most recent stint as Design Manager at Johnson & Johnson’s Global Strategic Design Office, Raluca focused on looking for new ways to elevate its beauty brands to become premium products across its global market. She reimaged these brands in Asia Pacific and India to better connect with local consumer behaviors and needs.
Inspired by her big international family, Raluca loves to organize overseas adventures with her friends, ranging from music festivals in Amsterdam to road trips in Slovenia. She has also encouraged adventures of her own as a childrens’ surf instructor in San Diego and a snowboard instructor in Colorado. These days, Raluca has large ambitions for her gardening exploits on her roof deck in Williamsburg.