Phil Dorman


Email Phil


hen you meet Phil, you’re immediately struck by his abundant levels of energy. Spend five minutes with him and you’ll discover this comes from his passion for helping people grow. As head of the ?What If! Asia Capability team, Phil’s zeal for what he does, coupled with his business experience, has proved invaluable for clients looking to transform their organizations and get their people innovating.

Since joining ?What If! in 2008, Phil has tackled challenges as varied as creating and running a program to inspire all 19,000 employees of a spirits business to think more creatively, helping insights teams at Kraft put the consumer at the heart of their business planning in 10 countries across Asia Pacific, and collaborating with the managing committee of the Economist Group Asia to crack their plan for creating a culture of innovation.

Prior to his current role, Phil set up and ran the Shanghai-based social-network marketing agency Confucius Says, where he and his team helped 42 Below sow the seeds of cocktail culture in China’s cities (and generate significant volume sales in the process), as well as managing the China luxury partner network for Visa Black.

When not traveling the world getting people inspired about their creative talent, Phil can be found biking around Shanghai’s former French Concession, his home for 10 years, together with his wife and two kids.