Neena Paul

CEO, Americas

Neena strives to get results through an entrepreneurial spirit, provocative thinking, and relentless passion. She believes that people fuel innovation, and she inspires breakthrough growth in the face of disruptive change, both with her team at ?What If! and with her clients. At ?What If!, Neena has tackled some of our most audacious challenges – from creating and incubating a digital wellness business to help a health products company chart a stronger future by capturing a new consumer demographic; to engineering a culture of innovation across an organization, embedding the necessary tools, skills, behaviors and structures to ensure this financial services company remains a leader when the market gets disrupted; to codifying millennial eating habits to drive a pipeline of new product innovation. Neena strives to infuse a culture of learning where ?What If!’s values can be felt in every interaction and with every decision.

Before joining ?What If!, Neena was in advertising, where she helped re-launch the iconic sportswear brand Fila, evolve Citibank’s Women & Co brand, and created a new brand for a global pain medication.

When working with Neena, prepare yourself to experience the contagiousness of her obsession, karaoke.

The ?! moment I’ve witnessed the most Audacity:
A global healthcare company was facing the reality of one of their largest blockbuster drugs going off patent, resulting in a potential loss of hundreds of millions of dollars. I partnered with them to reimagine a future for that brand unlike those that have gone before it. Instead of letting it fade into the night, we asked, what if we could create an entirely new business, leveraging their category knowledge and expertise to continue to improve the health of their patients? And that is exactly what we did.

Find out more about the ?! values »

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