New York

Neena Paul

Director, U.S. Business Leader

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eena strives to get results through an entrepreneurial spirit, provocative thinking, and relentless passion. She believes that people fuel innovation and inspires breakthrough growth in the face of disruptive change.

At ?What If!, Neena has created a new business model for a large healthcare company challenged by future patent expirations, formed a global business and innovation strategy for a food company threatened by the rise in obesity, and worked with the United Nations Development Program to generate a brand positioning and go-to market strategy for honey, one of Mongolia's economic cornerstones.

Before joining ?What If!, Neena was an account planner in advertising, most recently at Merkley & Partners where she helped relaunch Fila, evolve Citibank's Women & Co brand, and create a new brand for a global pain medication. Her passion for developing future innovators was fueled by teaching in the Account Planning Bootcamp at the Miami Ad School.

Be careful or she may try to convert you to her religion, karaoke.

FROM the greenhouse