New York

Mark Newhouse


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ark has the eye of a keen observer, the imagination of a great designer, and the resolve of an entrepreneur. As a Director, he draws upon all three and works in deep collaboration with clients to bring their new, groundbreaking businesses and brands to life.

Mark’s experience spans the public and private sectors—and organizations large and small. He cut his teeth in innovation at American Express, helping them figure out "this thing called the Internet" by developing their first e-commerce products. As an official on Mayor Mike Bloomberg's economic development team, he expanded from product to service design and created a range of new offerings to help New York’s 200,000+ small businesses prosper and grow.

Mark later joined the ranks of those business owners as co-founder of Nu-Kitchen, a gourmet meal delivery service that recast "dieting" from drudgery to delight. Following his company’s acquisition by Nutrisystem, he partnered with their senior leadership team to bring this better eating experience to a national audience. He remains connected to the start-up community as a mentor to entrepreneurs at the Founder Institute and to fellow alumni from the Wharton School. Prior to joining ?What If!, Mark served as Strategy Director for SYPartners, where he invented and designed new business models and customer experiences for clients including IBM and American Express.

His other creative outlets include playing gigs as a flutist in orchestras around town—and encouraging people to not use the term “flautist”—dropping into conversations in Italian, and devising new ways to spoil Truman, his beloved super-mutt.