anuela is moved by curiosity and about different ways of life, stories, knowledge, values, rituals, and patterns of thought. She is interested in finding business solutions that enhance the consumer experience and are more sustainable consumption models.
Manuela began her career as a legal counsel in major French cosmetics and luxury manufacturers, which gave her not only the proximity to the product, but also a comprehensive view of current manufacture and retail issues. She has worked in main brand acquisitions, licences, setting-up e-commerce websites and lobbying with the European Commission.
She later worked for the Brazilian Government with the Olympic Games and World Cup and freelanced for several innovation projects in Brazil.
Born and bred in the beautiful mountains of Minas Gerais, Brazil, Manuela has lived in Canada, France and now in London, where she loves to go for walks to enjoy the parks and the British organised freedom.