Louisa Sellon

Lead Producer

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ouisa has a keen eye for detail (or perfectionist streak?), cracks all things logistical and possesses an innate curiosity in what makes people tick – all essential components in the quest to be the perfect Producer. Since joining ?What If! she has worked across a wide range of different projects from designing chocolate biscuits and cutting edge office spaces to envisaging the future of entertainment and communication in the home.

Louisa's background in documentary television production was fantastic preparation for her role today. She researched stories, sourced great contributors and planned and managed shoots in a variety of locations and across an array of subject matters. Memorable highlights include aerial filming from a helicopter in Alaska and exploring the different quarters of Jerusalem.

Louisa loves commuting around London on her bike (when the sun is shining!) and indulges her love of all things outdoorsy whenever possible.